October 6 , 2008 - Pluck Technology Gives Millions of Football Fans a Sideline Pass to Engage with NFL Content

AUSTIN, Texas--(BUSINESS WIRE)--The NFL has chosen Pluck to power new fan communication features on NFL.com, it was announced today by Pluck® Corporation, a leading provider of social media capabilities to publishers, brands and retailers, and by the NFL.

Utilizing Pluck, NFL fans will be able to connect and react to information with comments, ratings, and social networking user personas. Fans will soon be able to extend their game day experience online by discussing news and commentary with each other.

“We are excited to offer our fans another way to interact with each other and the NFL,” said Hans Schroeder, VP of Digital Media and General Manager of NFL.com. “We think Pluck can deepen the online experience for our fans.”

“Today’s sports entertainment experience is becoming as social online as it is offline,” said Richard Rosenblatt, CEO of Pluck Corporation parent company Demand Media. “By implementing technology designed to enhance relationships with fans, the NFL is bringing people even closer to their favorite teams and to the game they love.”

Powering more than 2.5 billion monthly interactions, Pluck technology platforms offer comprehensive social media capabilities broadly deployed on more than 250 leading digital destinations, including USA Today, Circuit City, The Washington Post and Discovery.

NFL.com is produced by the National Football League and is the most popular sports league website.

About Pluck Corporation

Pluck Corporation, a Demand Media company, provides social media solutions that empower leading media companies, brands, and retailers to integrate open content, community and social networking into their web properties to drive audience traffic and revenue. Pluck customers include more than 300 premium properties from market leaders like USA Today, Circuit City, Discovery, Condé Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas. More information on Pluck offerings can be found at www.pluck.com.