November 20, 2003

Seattle, WA and Philadelphia, PA

Comcast, the nation’s leading broadband internet provider, and thePlatform for media, inc.™, a leading provider of software for rich media content management, publishing, commerce and reporting, today announced the official launch of ‘The Fan,’ a new exclusive online broadband-powered multimedia player that will provide Comcast High-Speed internet customers a new medium through which they can experience video on Comcast’s premier customer destination site at Comcast.net.

Comcast debuted ‘The Fan’ today on Comcast.net. The multimedia player developed by Comcast dynamically features content from a variety of providers including entertainment, sports, games and news information. ‘The Fan’ facilitates navigation through content genres and allows users to simply click-and-play, watch and save video clips.

thePlatform developed an integrated software system, which powers ‘The Fan,’ capable of managing the complexities of aggregating and publishing large volumes of content from dozens of content providers and their proprietary technologies.

“To ensure that we’re delivering the broadband experience of the future, we thoroughly researched and developed an innovative broadband video engine that would offer our customers a broadband experience like no other,” said Greg Butz, senior vice president for Marketing and Business Development for Comcast High-Speed internet. “thePlatform was the missing piece – a complete backend solution that allows us and our partners to push video into ‘The Fan’ in real time.”

“thePlatform has spent years developing a software system that enables broadband video to flow seamlessly between content owners and distributors, and gives each partner complete control over their own business and consumer experiences” said Ian Blaine, co-founder and CEO of thePlatform. “Comcast is the gold standard, and we’re excited to be part of this cutting-edge product.”

thePlatform media publishing system™ provides a complete turnkey approach for content management, syndication, and publishing, which allows companies to manage their own content through a easy-to-manage interface.

About Comcast
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. Operating in 17 of the United States' 20 largest metropolitan areas, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, Digital Cable, high-speed internet and telephone services, Comcast is the company to look to first for the communications products and services that connect people to what’s important in their lives. The company’s 55,000 employees serve more than 21 million customers.

About thePlatform
thePlatform media publishing system reduces the complexities and costs of managing, publishing, securing and monitoring rich media. thePlatform is used by companies including CNBC, Microsoft, Bank of America and Primedia to publish media to the internet and enterprise. thePlatform's turnkey secure portals, industrial strength quality-of-service reporting, off-the-shelf integration of internet and enterprise content delivery systems - along with optional delivery as a hosted software service - allow any customer to be up and running within hours. Cutting edge web services APIs provide the ability to easily create custom workflow tools, automate any process, and seamlessly integrate with internal IT systems - dramatically reducing costs of and time to deployment. For more information, visit thePlatform at www.theplatform.com.

thePlatform, thePlatform for Media, and thePlatform circle design are trademarks or registered trademarks of thePlatform for Media, Inc. in the United States and other countries. All rights reserved.

All other trademarks are the property of their respective owners.