Oak Investment Partners Makes Strategic Investment in iCrossing

June 21, 2006 ­-- iCrossing, a leading interactive marketing agency, today announced that it has closed on a $15 million Series D round. With the completion of the Oak deal, iCrossing has secured over $28 million in the last year as part of its emerging growth strategy.

Oak is considered one of the premier venture capital funds and recently announced the formation of Oak XII, capitalized at $2.5 billion. Oak focuses on providing growth equity to operating-stage businesses and is a particularly active investor in internet-related companies.

“iCrossing is a top innovator in the fragmented search marketing and optimization category with a proven, proprietary technology that is changing the way companies look at advertising,” stated Fred Harman, Managing Partner, Oak Investment Partners. “The company continues to gain market share by helping its roster of world-class clients build the lifetime value of their brands and effectively quantify the metrics from offline to online campaigns.”

“Our integrated natural and paid search offering provides an ideal platform from which to expand our business,” said Jeffrey Herzog, CEO, iCrossing. “Oak’s investment further reinforces and validates our commitment to become the premier full service interactive marketing agency with search as our core DNA, helping our clients reach the right audience, with the right message, at the right time, using the right metrics.”

This news follows a number of moves by iCrossing to fortify its future growth and leadership position in the interactive industry. In March, the company bolstered its executive team with the addition of two interactive industry authorities, including former Agency.com CEO, Don Scales, as President and COO, and former Myspace.com Chairman and Intermix Media CEO, Richard Rosenblatt, as Chairman. Most recently, iCrossing opened its fifth office, in Dallas, further expanding its national presence.

In addition, iCrossing has received several industry accolades this year, including being named “2005 Agency of the Year: Best Search,” and one of the “Top 25 Interactive Agencies,” by OMMA: The Magazine of Online Media, Marketing & Advertising (OMMA).

About iCrossing

iCrossing is the interactive marketing agency that uses search-derived insights to deliver the right message to the right people at the right time with the right metrics. Headquartered in Scottsdale, Arizona, with offices located in Chicago, Dallas, New York and San Francisco, iCrossing was named the 2005 Agency of the Year: Best Search and one of the Top 25 Interactive Agencies by OMMA: The Magazine of Online Media, Marketing & Advertising (OMMA). It also ranks as a "Top 50" interactive advertising agency according to Adweek, Media Magazine and Advertising Age.