Greenwich, CT – January 26, 2011 – Generation Partners is pleased to announce that one of its portfolio companies, Demand Media (the “Company”), priced its initial public offering of 8,900,000 shares of common stock at $17.00 per share.  The offering was upsized from the original filing amount of 7,500,000 shares and a range of $14.00-16.00 per share.  Shares of the Company’s common stock were listed on the New York Stock Exchange under the symbol “DMD”.  Goldman, Sachs & Co. and Morgan Stanley & Co. Incorporated acted as joint book-running managers for this offering.  UBS Securities LLC, Allen & Company LLC, Jefferies & Company, Inc., Stifel, Nicolaus & Company, Incorporated, RBC Capital Markets Corporation, Pacific Crest Securities LLC, Raine Securities and JMP Securities LLC acted as co-managers for this offering.

This offering was made only by means of a written prospectus forming part of the effective registration statement relating to these securities.  Copies of the prospectus may be obtained by contacting Goldman, Sachs & Co., 200 West Street, New York, NY 10282, Attention: Prospectus Department (Tel: 866-471-2526; Fax: 212-902-9316; e-mail: prospectus-ny@ny.email.gs.com) or Morgan Stanley & Co. Incorporated, 1585 Broadway, New York, NY 10036, Attention: Prospectus Department (Tel: 866-718-1649; e-mail: prospectus@morganstanely.com).

A registration statement on Form S-1 relating to the initial public offering of shares of Demand Media’s common stock was declared effective by the U.S. Securities and Exchange Commission (the “SEC”) on January 25, 2011.  Copies of the registration statement can be accessed through the SEC’s website at www.sec.gov.  This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

About Generation Partners

Generation Partners is a private equity firm with $350 million of capital under management with offices in Greenwich, CT, San Francisco, CA, and Austin, TX.  Generation provides equity capital to growth companies and pursues both majority and minority investments.  Generation specializes in recurring revenue service businesses concentrated in three industry groups:  Business & Information Services, Healthcare Services & Software and Media & Communications.  Over the past 23 years, the firm’s principals have invested in more than 50 companies including:  Demand Media, Sterling Infosystems, Virtual Radiologic, Post University, Agility Recovery Solutions, MedVance Institute, HotJobs, thePlatform for Media, iCrossing, High End Systems, and many others.  For more information on Generation Partners, please visit www.generation.com.