Over the past three decades, the firm’s principals have been involved in countless sales and marketing successes and failures and have developed a network of resources to develop the right mix of programs for a particular company. Generation has also invested in several online/search and marketing service businesses and has developed key relationships and special expertise in these functions that are so critical to accelerating growth.
Generation has years of experience executing buyouts and add-on acquisitions. We offer advice and hands-on use of our professionals to assist portfolio companies in identifying, analyzing, negotiating and financing strategic acquisitions. We enable our portfolio companies to establish and defend their competitive position through both organic growth and the ability to opportunistically acquire strategic assets.
Generation has built a strong reputation for adding value in portfolio companies by serving as a key advisor to CEOs and management teams. We are actively involved and provide entrepreneurs with a valuable sounding board on issues such as overall business strategy, competitive positioning, market trends, product development, management, team assessment, and sales and marketing execution.
Generation helps entrepreneurs build high performance management teams. We identify key team needs, design compensation plans, and help recruit top management talent. Generation has helped place many executives in our portfolio companies. In addition, Generation has established relationships with select recruiting firms.
Generation plays an active role in corporate finance strategy and execution. Our years of buyout, growth equity and venture capital experience allow our firm to analyze and help execute corporate finance decisions for both emerging and mature companies. We have public and private capital markets experience in both the equity and debt markets and have contacts throughout the investment banking and lending communities. Generation has been instrumental in guiding portfolio companies through multiple IPOs, public equity and debt financings, as well as strategic partner relationships, leasing transactions and bank financings.
Generation encourages and facilitates communication among our portfolio companies to provide managers with advice and counsel on a wide range of business problems and opportunities. This allows managers the opportunity to share experiences, challenges and solutions with an outstanding group of CEOs who run businesses with similar characteristics, size and growth rates.
Generation’s professionals have a long history of helping portfolio companies with strategic alliances and have been involved with portfolio companies that have teamed with Microsoft, General Electric, Comcast, AmerisourceBergen, AT&T, IBM, Computer Sciences Corp., Wal-Mart, Hewlett-Packard, Fuji, Samsung, Siemens, Tegna/Gannett and many others.
In addition to the counsel from our professionals in the important and complex issues surrounding information technology, Generation has developed resources dedicated to helping our companies assess technology management, risk and scalability, implement business continuity plans and drive technology innovation to improve quality, increase customer satisfaction and lower costs.